What is the Okanagan Hot Beverage Festival?

The Okanagan Hot Beverage Festival is a month-long winter celebration that highlights the best hot drinks across cafés, restaurants, wineries, bars, bakeries, and markets throughout the Okanagan Valley.
Visitors follow a “Sip Trail,” discovering unique creations while exploring local businesses and voting for their favourites.

The event boosts tourism, supports small businesses, and brings the community together during the cozy season.

Why should my business sponsor the festival?

Sponsoring the Okanagan Hot Beverage Festival gives your brand major visibility during one of the most engagement-heavy seasons. Benefits include:

• Alignment with community, culture, and holiday spirit

• Increased brand awareness across Kelowna, West Kelowna, Lake Country, Peachland, Summerland, and Penticton

• Visibility in digital and in-person foot traffic

• Support for local restaurants, cafes, artists, and hospitality workers

• Access to a fast-growing, annual signature event

It’s a feel-good sponsorship with high engagement and long-term brand impact.

What types of businesses can sponsor this event?

A wide range of brands get value from aligning with a community festival, including:

• Car dealerships

• Real estate teams

• Hotel chains & resorts

• Tourism groups

• Local media outlets

• Banks & credit unions

• Insurance agencies

• Travel agencies

• Grocery stores

• Retail & lifestyle brands

• Community organizations

If your brand loves supporting local + community visibility, this event is a perfect fit.

What sponsorship tiers are available?

We offer flexible tiered options to support different marketing goals. Email us today for more information on different tiers. info@okanaganhotbeveragefestival.ca

Can we create a custom sponsorship package?

Absolutely. If you have a unique idea—product sampling, contests, events, influencer campaigns, coupons—we can build a custom package tailored to your goals.

What kind of visibility will sponsors get?

Depending on your tier, visibility may include:

• Digital ads

• Press releases

• Social media content (Reels, TikToks, posts, stories)

• Influencer features

• Website spotlight sections

• Festival map logo

• In-store signage at participating locations

• Branded contests or giveaways

• Featured drink of the week spot

• Newsletter mentions

We ensure your brand is integrated into high-engagement content throughout the entire month.

How many people does the festival reach?

Projections include:

• Thousands of local residents exploring the Sip Trail

• Strong organic social media engagement

• Influencer amplification

• Visitor participation from Kelowna, West Kelowna, Lake Country, Peachland, Summerland & Penticton

• High visibility on the website and map

• Engagement from tourists and holiday travellers

As this is Year 1, the festival gets unique buzz and media interest.

How does the festival promote sponsors?

Sponsor names and branding may appear on:

• Website

• Social media content

• The festival map

• Posters & signage

• Press releases

• Influencer and media features

• Photography & video content

• Community outreach marketing

• Print materials (where applicable)

Higher tiers get more placements and bigger visibility.

Can sponsors offer prizes?

Yes! Sponsors can contribute prizes for:

• The People’s Choice Award

• Social media giveaways

• Vendor challenges

• Special promotions

Prizes help boost engagement and partner visibility.

When do sponsorship payments need to be made?

Sponsorship payments are typically due shortly after signing the agreement to reserve your spot.
Custom payment plans may be available for certain tiers.

How do we become a sponsor?

Simply reach out:
info@okanaganhotbeveragefestival.com

We’ll send you the sponsorship package, confirm the tier, and begin integrating your brand into festival marketing.

Still have questions?

We’re here to help you maximize your impact and create meaningful visibility for your brand.
Reach out anytime — we love collaborating with local businesses.